Director of Sales & Marketing
Steven Herrera has been a part of V&C Foods for almost thirty years. Starting in 1983 as a route driver, Steven developed a deep respect for original owner, Victor “Vic” Cortesi. Vic saw the potential in a young, impressionable Steven and quickly began mentoring him in the finer points of the egg and butter business. As the years progressed, Steven assumed greater responsibilities in the roles of Distribution Manager, Sales Manager, and eventually partner to Judy Cortesi, the second generation owner of V&C Foods. During his tenure as Sales Manager, Steven was successful in expanding the company’s clientele and range of distribution, primarily in the area of fine dining establishments. To further cater to this growing niche area, Steven and Judy expanded the product line to include fluid dairy, cheeses and other specialty items over a nine year period. In 2005, Steven became the sole proprietor of V&C Foods. As the patriarch of the Herrera Family, Steven has proudly expanded upon a 67 year old family business. He remains committed to retaining the values that the company was founded upon, “Quality, Service, and Value”.
In his free time, Steven is the Head Coach of the Freshman Football team at Archbishop Riordan High School in San Francisco, his alma mater. He is also a proud member of the ARHS Board of Trustees and member of its Alumni Council. To contact Steven directly, please email him at email@example.com.
Isabel Herrera, or Liz, as her family and friends fondly refer to her, has worked in accounting and human resources throughout her career. After receiving her Associate’s Degree from Heald Business College, she went on to work for one of San Francisco’s leading graphic design firms, Addison. Throughout her tenure at Addison, Liz managed to coach her daughter’s grammar school volleyball team for five years and never missed one of her son’s Pop Warner Football games. After twenty years at Addison, she joined her husband at V&C and embarked on a new wave in the family business, with the Herrera Family at the helm. Currently, Liz handles all accounting practices and assists employees with all their human resource inquiries.
In her free time, Liz loves rooting for the San Francisco Giants and skiing with her family. To contact Liz directly, please email her at firstname.lastname@example.org.
Victoria Lamson is a graduate of the University of Arizona and the only daughter of Steven and Liz Herrera. Having grown up around V&C, Victoria has always understood that its value far surpassed the fabulous chocolate milk she enjoyed as a child. Having originally had plans to work in her field of healthcare administration post-graduate, Victoria instead decided to try her hand at sales in the family business. At no surprise to her father, Victoria’s outgoing and aggressive nature proved to be a wonderful addition to the company, particularly out in the field. Using her knowledge of social networking and web-based research, Victoria has successfully developed the company’s marketing tools and stayed ahead of the curve when prospecting. Victoria is continually working to develop V&C Foods’ name in the foodservice industry and is grateful to be a part of this wonderful family tradition.
In her free time, Victoria enjoys dining at many of V&C’s clients and fostering relationships with her peers in the restaurant industry. Victoria is also a member of the Junior League of San Francisco. To contact Victoria directly, please email her at email@example.com.